Detroit Lions offensive coordinator John Morton publicly acknowledged that he has 'failed' to adequately involve wide receiver Jameson Williams in the team's offense, especially during recent games. Despite Williams' limited targets—no catches in the game against Tampa Bay and only two targets in that game—Williams remains professional and optimistic, expressing confidence that his opportunities will increase. Williams, a former Alabama All-American, highlighted that he is not upset about his current lack of targets and believes his time to shine will come, emphasizing team success over individual stats. Morton has committed to improving his playcalling and targeted Williams more effectively, especially on third downs, amidst defenses focusing heavily on other key receivers like Amon-Ra St. Brown. The coaching staff held private discussions with Williams during the bye week to address missed opportunities and plan to enhance their connection with quarterback Jared Goff. Williams, who had a breakout season in 2024 with over 1,000 receiving yards, currently has 17 receptions for 289 yards and two touchdowns in 2025. He noted that defenses are now spreading out to cover multiple weapons, which he sees as a positive development for the team. The Lions, with a 5-2 record, are preparing for the second half of the season, starting with a game against the Minnesota Vikings. Williams remains patient and focused, asserting that his role will expand as the season progresses, and he is ready when his number is called. The team is determined to get him more involved to maximize their offensive potential.