Switzerland and the US have announced a trade agreement that reduces US tariffs on Swiss goods from 39% to 15%, following a charm offensive involving Swiss industry leaders and gifts such as Rolex watches and personalized gold bars. The deal also includes a pledge by Swiss companies to invest $200 billion in the US by 2028, with $67 billion expected in 2026 alone, covering sectors like pharmaceuticals, medical devices, aerospace, and gold manufacturing. The agreement aims to level the playing field with the EU, which has a 15% tariff on its exports to the US, and will also cap tariffs on Swiss pharmaceuticals at 15%, shielding them from potential US national security duties. Switzerland will also remove tariffs on US meat exports and recognize US vehicle safety standards, easing trade barriers. Industry representatives welcomed the deal, which is expected to be ratified by Swiss parliament and could significantly boost Swiss exports and competitiveness. The US trade chief praised the agreement as a major achievement, highlighting its potential to create jobs and reduce trade deficits.