The upcoming UFC 324 event has faced significant criticism from fans and fighters alike. The main event features Justin Gaethje vs. Paddy Pimblett for the interim lightweight title, a fight that has been labeled as 'garbage' and a mismatch by former UFC fighter Matt Brown and other critics. The fight is part of UFC's new $7.7 billion broadcast deal with Paramount+, which begins on January 24 at T-Mobile Arena in Las Vegas. Critics argue that the matchup is driven more by entertainment and business decisions than competitive merit. Arman Tsarukyan, the top-ranked contender at 155 pounds, publicly called the interim title fight a 'joke,' expressing frustration that he was bypassed for a title shot despite his recent dominant performances. Tsarukyan also criticized the fight as a 'business decision' and expressed concern that a Pimblett victory could delay his own title aspirations. Additional criticism revolves around the promotion efforts of Paddy Pimblett, with fellow fighter Arman Tsarukyan and others urging him to promote the fight more actively. Tsarukyan publicly told Pimblett to 'get to work,' highlighting concerns over the promotion's effectiveness. Furthermore, the fight's positioning as the main event over other potential high-profile bouts, including a title unification between Kayla Harrison and Amanda Nunes, has sparked debate. The overall sentiment suggests that the fight is more about entertainment value and business interests than sporting competition, raising questions about the UFC's priorities under its new media deal.