Emma Willis affirms that 'Die Hard' is a Christmas movie, emphasizing its importance during the holiday season, contrasting with Bruce Willis's own dismissive comment that it is not a Christmas film but a Bruce Willis movie. Emma shared her perspective during the End Well 2025 conference, highlighting the family's tradition of watching the film during Christmas, especially since Bruce Willis's diagnosis of frontotemporal dementia (FTD). Despite his retirement from acting in 2022 after being diagnosed with aphasia, and his subsequent progression to FTD, Emma emphasizes the family's efforts to find joy and maintain traditions, adapting to new realities. She also discussed the emotional and practical challenges faced by families caring for loved ones with dementia, noting the lack of initial support and the importance of making new memories while honoring old traditions. The debate over whether 'Die Hard' qualifies as a Christmas movie continues, with Bruce famously claiming it is not, but Emma and many fans see it as an essential holiday classic.