OpenAI has partnered with NORAD to introduce three new interactive tools to enhance the annual NORAD Tracks Santa program for 2025. These tools, integrated into ChatGPT and available on the NORAD Santa website, aim to add more magic and engagement to the holiday tradition. The first tool, Elf Enrollment, allows families to turn photos into Santa’s helpers and create keepsakes. The second, Santa’s Toy Lab, enables parents to transform children’s toy ideas into printable coloring pages. The third, Christmas Story Creator, is a fill-in-the-blank storytelling tool for families to craft personalized holiday stories. Meanwhile, NORAD continues its 70-year tradition of tracking Santa’s journey worldwide on December 24, with a dedicated website offering games, videos, and multilingual support in nine languages. Children and families can call NORAD live or use web-based options to ask about Santa’s location, with tracking available until early Christmas morning through various platforms, including apps, social media, and voice assistants. These updates aim to make the holiday experience more magical and accessible for children and families globally, blending technology and tradition to celebrate the season.