The first trailer for 'Spider-Man: Brand New Day' has seemingly leaked online amid a wave of AI-generated fake videos and recent leaks of Marvel's 'Avengers: Doomsday'. The leaked footage, which appears convincing with narration allegedly by Tom Holland and scenes of Spider-Man in action, has prompted Sony Pictures to begin removing the videos. The trailer hints at significant plot elements, including Spider-Man dealing with making everyone forget his identity and facing new enemies like The Hand. The film, directed by Destin Daniel Cretton and starring Tom Holland, Zendaya, Sadie Sink, and others, is scheduled for release on July 31, 2026. The trailer's official release is anticipated around the Super Bowl in early February 2026, a common platform for Marvel Studios' major reveals. The movie will introduce a new trilogy for Spider-Man, with crossover appearances by MCU veterans like Mark Ruffalo's Hulk and Jon Bernthal's Punisher. Rumors also suggest the film will feature a black costume and tie-ins to 'Avengers: Secret Wars', with fans speculating about major plot twists and character battles, including Peter Parker and Punisher fighting a version of Hulk. The leak and subsequent removal efforts indicate an imminent official trailer release, likely to generate significant hype ahead of the film's summer debut.