San Salvador is actively preparing for the upcoming concerts of Shakira, who will perform in El Salvador for the first time in two decades on February 5 at the Mágico González stadium. The city has implemented a comprehensive operation including over 100 trash bins, 80 workers, and coordination efforts to manage the influx of regional visitors, which is expected to include tourists from Central America, Mexico, and the United States. The municipality has organized a three-phase cleaning strategy—before, during, and after the event—to ensure the area remains clean, especially in tourist zones like Zona Rosa and the historic center, which will also see increased attention. Hotels are fully booked, and a dedicated team is managing visitor logistics, including airport reception and hotel reservations, with some visitors staying in eastern regions such as La Unión and San Miguel to ease congestion. Restrictions have been placed on parking zones like the 45th Avenue South to facilitate smooth transit. Additionally, Efren Artiga, a popular Salvadoran priest and social media influencer, will walk alongside Shakira during her performance, gaining fame for his pastoral content and viral videos, including one where he bikes through Petén to Shakira’s song. Artiga’s background includes a complicated relationship with religion, a period of rebellion, and eventual vocational calling after a series of relationships and personal reflections, leading to his ordination as a salesian priest in 2019. His participation in the concert highlights the cultural and religious significance of the event, which is part of El Salvador’s broader strategy to boost tourism and project a positive image regionally. The government and city authorities aim to leverage Shakira’s residency to enhance tourism, improve urban cleanliness, and strengthen logistical operations for visitors, positioning El Salvador as a vibrant destination for major international events.