Nike Under Federal Investigation for Alleged Discrimination Against White Employees
Nike is under federal investigation by the Equal Employment Opportunity Commission (EEOC) for allegedly discriminating against white workers through its diversity, equity, and inclusion (DEI) policies. The investigation, initiated under the Trump administration's focus on workplace discrimination issues, stems from a charge filed by EEOC Chair Andrea Lucas in 2024, based on Nike’s public reports and policies. The EEOC has filed a motion to enforce a subpoena for information from Nike, which the company has partially responded to, citing concerns over the scope of the requests. Nike asserts it has cooperated in good faith and provided extensive information. The case marks a significant shift, as the EEOC under the Trump administration appears to be targeting companies’ DEI initiatives, which traditionally focus on protecting minority groups from discrimination. Nike, a major global employer with nearly 80,000 employees and $51.4 billion in revenue in 2024, denies any unfair treatment of white employees and criticizes the investigation as an unusual escalation. The investigation highlights ongoing political and legal debates over the role of diversity policies in employment practices, with the Trump-era EEOC emphasizing enforcement that appears to favor white employees’ interests.
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