The 1980 Winter Olympics in Lake Placid featured the iconic US men's hockey team's victory over the Soviet Union, known as the Miracle on Ice, considered the greatest American sporting event of the 20th century. The US team, composed of college players coached by Herb Brooks, upset the dominant Soviet team in a match filled with emotional and patriotic significance amid Cold War tensions. The documentary 'Miracle: The Boys of '80' revisits this historic win through interviews with the aging players, highlighting the strategic brilliance of Brooks and the team's resilience. The victory symbolized American ideals of freedom and amateur spirit against a backdrop of geopolitical rivalry and was celebrated with national pride, exemplified by broadcaster Al Michaels' famous call, 'Do you believe in miracles? Yes!' The event remains a source of inspiration, with players often recognized and thanked by fans decades later. In addition to the Olympic memories, Michelob ULTRA has launched a winter sports collaboration, partnering with Hypebeast and sportswear brand SHRED for limited-edition gear. Their collection includes vintage-inspired apparel and technical sports goggles, designed to honor winter sports heritage with modern utility. The apparel features ’90s-style crewnecks with Michelob ULTRA motifs, while the goggles incorporate Contrast Boosting Lens™ technology with patriotic color themes. Michelob ULTRA, as the official beer sponsor of USA Hockey, supports Team USA and encourages fans to participate in the ULTRA Summit activation, celebrating winter sports and American athletic achievement.