Meta (META) stock is supported with a $900 price target amid the expansion of advertising options on its platforms, including Reels and Threads. The company announced new ad formats and targeting tools at its annual Brand Building Summit, aiming to enhance brand engagement during the upcoming holiday season. Reels trending ads now use AI to curate culturally relevant content, allowing brands to place ads alongside popular Reels in categories like animals, beauty, fashion, cars, and sports. Early tests indicate these ads boost unaided awareness by 20%, outperforming TikTok Pulse by 6%. Meanwhile, Threads is rolling out additional ad options, including carousel ads, 4:5 rendering for images and videos, and expanded use of existing Facebook and Instagram posts for advertising without requiring a dedicated Threads profile. Meta is also introducing 'value rules' to improve ad targeting, allowing advertisers to focus on high-value audiences and drive twice as many high-value conversions compared to traditional campaigns. These updates aim to help brands reach target audiences more effectively and capitalize on culturally relevant moments, especially during the holiday season. Overall, Meta’s strategic ad innovations are boosting investor confidence and positioning the company for continued growth in digital advertising.