LeBron James teased a major announcement on Tuesday with a social media post reminiscent of his 2010 'The Decision' NBA announcement, sparking widespread speculation about his future basketball plans. However, the reveal was a parody and promotional ad for a new limited edition Hennessy V.S.O.P bottle, created in collaboration with James. The post featured James sitting in a chair on the court, echoing his original decision, but he clarified it was a troll and linked to the Hennessy ad. Despite ongoing questions about his retirement, James, who will turn 41 in December, remains an active player, averaging 24.4 points, 8.2 assists, and 7.8 rebounds last season. The ad campaign highlights James' influence beyond basketball, blending his legacy with craftsmanship and style. The stunt coincided with Amazon Prime Day, but was unrelated to Amazon, leading to some disappointment among fans expecting a retirement announcement.