James Cameron disputes Matt Damon's claim that he turned down a 10% share of the $2.9 billion gross of 'Avatar' to play Jake Sully. Damon previously stated in interviews that Cameron offered him 10% of the film's profits, which Damon declined due to commitments with the 'Bourne' franchise. However, Cameron clarifies that Damon was never officially offered the role or a deal, and their conversations never advanced to discussing the character or profit sharing. Cameron emphasizes that Damon’s exaggerated claim about the financial loss is inaccurate, suggesting Damon was not being truthful about the offer. Cameron also praises Damon's professionalism in declining the role due to prior commitments, calling it an 'ethical' decision. The director further notes that Damon’s exaggerated profit share claim would have prevented him from accepting the role if it were true, and he hopes this clears up misconceptions. Cameron expressed respect for Damon and hopes to work with him in the future. The controversy arises amid Cameron’s ongoing 'Avatar' franchise, with the recent release of 'Avatar: Fire and Ash' and discussions about the franchise's future and box office prospects.