Recent developments in airline policies and travel perks significantly impact Hawaii travelers. Hawaiian Airlines has launched an enhanced $99 Companion Fare for North America flights, allowing travelers to book a second ticket at this rate on select routes, excluding international flights. Meanwhile, Alaska Airlines has expanded its Companion Fare to include certain Hawaiian Airlines flights within North America, enabling cardholders to purchase a second ticket for just $99 plus taxes, which is especially advantageous for long-haul flights from eastern U.S. cities. This move is part of Alaska’s ongoing merger with Hawaiian Airlines, aiming to provide more value to credit card users. However, airlines are also increasing costs for standard and economy fares, with many charging up to $100 extra to avoid Basic Economy restrictions. Major carriers like Delta, Hawaiian, United, and American are raising fees for seat selection, baggage, and flexibility, often making economy travel less affordable and more segmented. This trend is driven by airlines’ strategy to restrict cheap fares and encourage higher-priced upgrades, leveraging discomfort and added fees to boost revenue. Travelers are frustrated, noting that what once were affordable fares now come with hidden costs and limited choices. The industry’s shift towards higher fees and restricted services reflects a broader move to maximize profits, potentially squeezing Hawaii travelers further unless they are willing to pay for comfort.