Pantone announced that its 2026 Color of the Year is 'Cloud Dancer,' a shade of white symbolizing calmness, relaxation, and a fresh start. The choice aims to evoke serenity and a blank canvas for new beginnings, aligning with wellness and mental health themes. However, the selection has faced significant backlash. Critics argue that choosing a white shade in a year marked by political discourse around white nationalism and the dismantling of diversity initiatives is tone-deaf and potentially problematic. Some commentators have linked the color to white supremacy and questioned whether diverse perspectives were considered in the decision. Pantone's vice-president stated that skin tones did not influence the choice, referencing previous skin-tone-inspired colors. Meanwhile, the color's association with calmness has inspired a wellness trend, with recommendations for four products—such as a cozy robe, a stainless steel water bottle, a sunrise alarm clock with white noise, and a relaxation candle—designed to promote mental well-being and relaxation during the holiday season.