Dooho Choi Generates Record Fight Week Views for UFC 331

UFC star Dooho Choi has surpassed the promotion in generating fight week engagement through a unique video format. During preparation for his main card bout against Patricio Freire at UFC 331, Choi utilized an 'Embedded' style series on YouTube to connect with fans directly rather than relying solely on official channels. Although he began this campaign with only 218,000 subscribers, the five-part video diary has accumulated over two million views in total.