The gay hockey drama 'Heated Rivalry' has become a viral sensation in Russia, despite strict anti-LGBTQ laws that could lead to imprisonment for publicly expressing love for the show. The series, centered on the romantic relationship between Russian player Ilya Rozanov and Canadian Shane Hollander, has gained popularity through illegal streaming and messaging apps like Telegram, where fans discreetly show their affection and share merchandise. The Russian government has banned LGBTQ organizations, labeling them extremist, with ongoing criminal cases against individuals and online platform managers for promoting LGBTQ content. Fans report feeling like they are engaging in rebellion when watching the series, which is based on Rachel Reid’s book and produced by HBO Max. The show’s popularity has sparked criticism from nationalist groups and evokes both pride and fear among Russia’s LGBTQ community, who must keep their fandom underground. Meanwhile, the show’s influence appears to extend beyond Russia, with some fans subtly displaying their allegiance through merchandise and social media posts. Notably, the series has been praised by NHL officials, including commissioner Gary Bettman, and has been linked to a 24% increase in NHL ticket sales and a rise in first-time and solo ticket buyers, according to SeatGeek. The trend suggests the show is helping to grow interest in hockey among new audiences, despite the risks faced by fans in Russia.