Arby's Appoints Papa John's CMO Jenna Bromberg Ahead of IPO

Inspire Brands has appointed Jenna Bromberg as Arby's Chief Marketing Officer effective November 2, 2026. Bromberg joins the company from Papa John's, where she led marketing and product strategy for North America since late 2024. Her career also includes senior roles at Pizza Hut, Carter's, and Hilton. She succeeds Jeff Baker in this position; Baker is transitioning to Arby's vice president of category management and culinary innovation. Bromberg will focus on driving top-line profitability through brand building and digital experiences as part of Inspire Brands' recent IPO filing.