Amazon has issued a critical cybersecurity warning to its approximately 300 million users ahead of the holiday shopping season, emphasizing the rise in online scams and targeted attacks. Cybercriminals are increasingly impersonating Amazon through fake delivery notices, account issues, third-party ads, and unsolicited tech support calls, aiming to steal personal and financial information. A recent report from FortiGuard Labs confirmed a surge in malicious holiday-themed domains, with over 750 identified as harmful and nearly 3,000 mimicking major brands like Amazon, often with subtle variations to deceive shoppers. Experts warn that scammers are leveraging artificial intelligence to create convincing forged messages and spoofed websites. Amazon advises customers to use official apps or websites, enable two-factor authentication, and avoid sharing sensitive information over the phone or through suspicious links. The warning underscores the importance of vigilance during the busy sales season, as cybercriminal activity intensifies.