Kivra, Sweden's leading digital mailbox with over 6 million users, announced the upcoming launch of KivraID, a new digital identity solution set for early 2026. The service will offer trust level 3 authentication, equivalent to BankID, and include additional features to enhance security, user convenience, and data sharing capabilities. This move is part of Kivra's broader strategy to develop a comprehensive digital wallet and respond to the EU's initiative to create a cross-border digital identity platform, giving citizens greater control over their personal data. KivraID aims to provide an integrated experience for users, enabling secure logins across various services while allowing selective data sharing without exposing unnecessary personal information. Henrik Lönnevi, CEO of Kivra, emphasizes that KivraID is a significant step toward the next generation of digital identity, increasing redundancy and security for both individuals and businesses. The development of KivraID has been accelerated through the acquisition of the tech company Truid, which provides technology that facilitates rapid development and integration of digital identity services. The service is currently undergoing approval processes with the Swedish Agency for Digital Administration, with a planned launch at the beginning of 2026. Meanwhile, the announcement has caused market reactions, notably a nearly 7% decline in Freja Eid’s stock, a Swedish company developing digital ID cards, which had previously surged 45% since the start of the year. Freja Eid's stock fell sharply after the news, raising concerns about competition and market confidence. Overall, Kivra's initiative is seen as a move to bolster Sweden’s digital infrastructure, offering more secure and versatile authentication options, and aligning with EU policies on digital identity and data sovereignty.