Asos Appoints Law Roach As First Stylist In Residence

British e-tailer ASOS has appointed celebrity stylist Law Roach as its first-ever Stylist in Residence, a new role designed to bridge the gap between product availability and styling guidance. The partnership aims to help shoppers understand how to wear items rather than simply expanding their choice of clothing. Research commissioned by ASOS indicates that 68 percent of consumers find it easier to know what to buy than how to style those purchases. Roach, known for working with stars like Zendaya and Ariana Grande, will collaborate on seasonal campaigns, editorial content, and the relaunch of ASOS Magazine, which features six covers linked to shoppable outfit edits focusing on themes such as maximalism and statement tailoring.