Chinese automaker Zeekr, part of the Geely Group, is launching a significant push into the German electric vehicle (EV) market, targeting premium and fleet customers with three new models. Starting January 2026, Zeekr will sell its vehicles directly to corporate clients through online orders, bypassing traditional dealerships, and plans to establish 40 service centers across Germany. The models include the compact Zeekr X, the SUV 7X, and the Shooting Brake 001, with prices starting at €37,990. Zeekr aims to compete with established German brands like Audi, BMW, Mercedes-Benz, and Porsche by offering high-performance EVs with an eight-year battery warranty, emphasizing value for money. Despite being designed in Europe at Volvo's development center in Göteborg, the vehicles are manufactured exclusively in China, subject to EU import tariffs of up to 35%. Zeekr’s strategy focuses on fleet sales initially, with plans to expand to private consumers later, leveraging partnerships with local workshops and offering test drives to boost brand recognition. The move marks a cautious but strategic entry into the European market, where Chinese EV brands currently hold a market share of about 5%, but have already surpassed German manufacturers in China. The company faces challenges due to high import tariffs and relatively low current market penetration but hopes to increase its presence by appealing to premium customers and fleet operators.