T-Mobile has announced that its free Apple TV+ 'On Us' perk will soon require a $3 monthly fee starting January 1, 2026. Previously, T-Mobile offered the streaming service free on most Plus and higher plans, subsidizing the full $12.99 monthly cost. Due to Apple's recent price increase from $9.99 to $12.99, T-Mobile will now pass part of this cost to customers, who will pay the remaining $3. T-Mobile's support page confirms that customers without the perk will pay the full $12.99 rate. The move reflects a broader industry trend where carriers shift from offering free streaming perks to more modest, paid bundles as content costs rise. Customers currently enjoying a six-month free trial should cancel before renewal to avoid charges. This change signifies the end of indefinite free streaming perks and indicates a shift toward more transparent, paid streaming bundles in the telecom industry.